Event Marketing

A Data-Driven Approach to Customer Retention

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A Data-Driven Approach to Customer Retention - Jeff Hirsch   In such a price sensitive world, how do you build and maintain consumer base without breaking the bank?   In Jeff Hirsch’s article, A Data-Driven Approach to Customer Retention, he quotes Jake Sorofman, a research director at Gartner, “Hypercompetition...

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