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Website: Corporate Alliance Gets a New Look

  |   Branding, Design   |   No comment

Your website is the first digital impression you will have with your potential customers. Because of that, you need to make sure it is a great one. Your website should reflect who you are, your brand promise, and what you have to offer as a business. You may be the best at what you do, but if you don’t have a good website, it will be hard to sell what you are selling to your prospects.
 

What is the main goal of your company website? Is it a brochure site that tells visitors about your business or is used for lead generation to sell your products and services? The layout and messaging of your site should be different for each of these purposes. When setting up or refreshing your website ask yourself three questions. Who is the site for? What would prospects come here to find and would they find it easily? What do they have to give in return?

 

Recently Corporate Alliance refreshed their website in an effort to refresh the brand and ultimately connect with their clients in a more effective way. They are also looking to expand to California in the near future so telling their brand story to a new audience is important. The brand promise to “Accelerate Advocacy” comes alive in their new site. There is no other organization around that can connect executives and professionals in the way they do and especially where they do it.

 

The goals of the new Corporate Alliance site were:
    • Be authentic to who we are
    • Showcase where we are going both geographically and strategically
    • Showcase our clients and the successes they have meant to us
    • Share our core initiatives of: CARE, CARMA, and the influence of their membership

 

When someone lands on the Corporate Alliance site, they immediately feel like they can “escape” while actually digging deeper into their business. The whole theme was to “Get out of office”. Corporate Alliance is showing that there is a better way to do it. Check out their new site here. 

 

To stay relevant on the web today, it would be worth the time and money to make sure your site communicates who you are as a brand, solves a problem for your prospect, and tells them how they can work with you. Try not to get overwhelmed with this process. Start by getting clear on who you are and make sure your website communicates that visually and verbally. If you can nail that, you will be light years ahead of the competition.

 

What makes your website stand out from your competitors? 
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