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A Data-Driven Approach to Customer Retention

A Data-Driven Approach to Customer Retention - Jeff Hirsch   In such a price sensitive world, how do you build and maintain consumer base without breaking the bank?   In Jeff Hirsch’s article, A Data-Driven Approach to Customer Retention, he quotes Jake Sorofman, a research director at Gartner, “Hypercompetition...

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30 December
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Systematic Inventive Thinking

The Systematic Inventive Thinking Theory is a methodology for innovation, creativity and problem solving. Genrich Altshuller is the pioneer of this theory and says that “inventive solutions share common patterns.”   The core attributes of SIT are subtraction, division, multiplication, task unification and attribute dependency. We will...

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17 December
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