Woodrow Client Spotlight: Sir Walters Chocolate
When you think about Valentine’s Day, you can’t help but envision chipotle caramel squares, cinnamon toffee almonds, and english toffee. Is your mouth watering yet? If you are still on the hunt for the perfect Valentine’s gift, and if chocolate and candy is at the top of your list, you have some great options in Utah.
Did you know that Utah has some of the highest quality chocolate makers in the U.S.? One local shop sells nearly 500 varieties of chocolate not only in his downtown Salt Lake shop, but as far away as Iceland. For serious foodies, becoming a chocolate connoisseur is at the top of their list.
Sir Walter Candy Co, one of Woodrow’s clients, has found a way to take their passion and love of chocolate and candy, and make a business out of it. They are located in downtown Salt Lake and are known for some of the most delicious confections in the valley.
For Sir Walters grand opening event for their retail store, their focus was to get their name out in the community and connect with potential clients and partners. They created a list of their current clients, targeted potential clients and lead sources, and crafted a blast to invite all of them to their grand opening event.
The event provided an opportunity for them to tell their brand story and show what they do best. Make delicious candies and chocolate. Guests came to tour their facility, roll up their sleeves and be a chocolate maker for a night. The best part was their mouth watering samples of candies and chocolate.
The event was a huge success! They were able to educate their audience about why they do what they do as well as increase online sales, engage with new corporate clients, and identify hospitality prospects. This is a perfect example that if you do the right thing and market it correctly, it can be a big win for you and your business.
If you haven’t picked up a Valentine gift for your special someone yet, stop by Sir Walters and pick up a “sweet treat” for your loved one. Be warned, it will be hard to leave without sampling everything.