Social Media Training

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Social platforms are becoming more complex and more engaging every day. Consider who runs your social media for your brand? Is that person skilled enough to represent your message to the fastest growing audience on the planet? Provide your team with the training they deserve to get the most out of your message, your promotion and most importantly, your reputation!

Webb-chair

Live In-Person 90 Minute Training

Access to a Private Facebook Community of Course Students

Access to Class Slide Deck 

Facebook 101

Basic Intro Class

Facebook Glossary of Terms

Edgerank (Facebook’s Algorithm)

Anatomy of a Facebook Page

Page vs. Group

Social Listening for Brand & Community Building

Facebook Content Creation

Intermediate Class

Anatomy of Engaging Content

Photo Editing Tools/Apps

Community Management

Hands-On Content Exercise

Scheduling Content

Editorial Calendar Planning

Advanced Facebook

Advanced Class

Anatomy of Facebook Contests/Giveaways

Facebook Analytics

Data Mapping for Content & Posting Strategy

FB Marketing for Email Collection

Intro to Badges, Places, Deals, and More

Facebook Advertising

Advanced Class

The 5 Types of FB Ads

Effective Post Boosting

Creating a Custom Audience for FB Ads

Facebook Ad Layouts

Ad Image Creation

OWN YOUR SOCIAL VOICE

Social Media is such a personal part of any business, your voice matters and having the expertise to back that up on your social platforms can take your brand to new places. Beyond marketing there are a ton of super rad tools that each platform has to offer to improve culture and communication in the organization. 

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Cool Company(S)

It goes without saying that you’ll be in “Good Company” many of our clients and classmates come from some of the coolest companies in Utah and some of the raddest groups you’ve always wanted to meet. Each class is different and limited seating so you’ll want to coordinate with your homies to see if you made the grade.

Peer to Peer Learning

As you’ll be in class with old friends and making new ones, you’ll be learning from each other and how everyone manages their social differently. We’re all about sharing at Woodrow’s Academy so come with an open mind and a “rise the tide” mentality. When everyone wins… everyone wins.

Digital Follow Up

In addition to the 8 weeks of class we have scheduled, you will have access to a private Facebook group with your instructor and classmates to ask any “bad question” you might think of. Real friends tell you when you’ve got something on your facebook wall that shouldn’t be there.

Twitter 101

Basic Intro Class

Twitter Glossary of Terms

Anatomy of a Twitter Profile

Social Listening for Brand & Community

Building Scheduling Content

Twitter Content Creation

Intermediate Class

Anatomy of Engaging Content

Photo Editing Tools/Apps

Community Management

Hands-On Content Exercise

Editorial Calendar Planning

Advanced Twitter

Advanced Class

Twitter Advanced Search

Influencer Outreach & Engagement

Finding Leads & Customers

Twitter Lists Leveraging

Trending Hashtags

Twitter Analytics

Twitter Advertising

Advanced Class

The Advantages of Twitter Ads

Promoted Tweets vs. Promoted Accounts

Promoted Trends

Campaign Targeting

MANAGE YOUR OWN IMAGE

When you have the expertise to manage your own brand on social media, you have the power to drive your image and reputation to the market in the way you always wanted to. At Woodrow’s Academy you’ll be empowered with tools and and training to give the profile the image it deserves.

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Instagram 101

Basic Intro Class

Instagram Glossary of Terms

Anatomy of an Instagram Account

Social Listening for Brand & Community Building

Scheduling Content

Best Practices for Instagram

Instagram Content

Intermediate Class

Anatomy of Engaging Content

Photo Editing Tools/Apps

Community Management

Hands-On Content Exercise

Editorial Calendar Planning

Advanced Instagram

Advanced Class

Influencer Outreach & Engagement

Leveraging Trending Hashtags

Instagram Analytics

Running an IG Giveaway/Contest

Instagram Advertising

Advanced Class

The Advantages of Instagram Ads

Competitive Research via IG

Sponsored Posts and Product Reviews

Leveraging User Generated Content